Grow Your Potential Customer Base
- build a database of interested guests, donors, and community members
- engage guests rather than just "push" info to them
- extend length and depth of relationship with current and potential guests
- give guests coveted behind-the-scenes access

Generate Revenue
- promote current and future attractions/shows through engagement
- encourage sales and repeat purchases
- encourage members to become donors by providing premium content
- utilize advertising sales opportunities

Improve Logistics
- solicit and coordinate volunteers
- provide staff with collaboration tools
- coordinate and promote staff-only events
- utilize feedback to guide future venue development